chesterzooislands.jpg

Islands at Chester Zoo

‘Islands’ at Chester Zoo - this unique visitor experience was aimed to recreate the tropical environments of six South East Asian Islands for visitors to explore.  We created a brand positioning, identity and campaign to attract visitors to this ground breaking new development.

The concept created was based around the idea of showing ordinary people enjoying truly extraordinary experiences, from exploring the forests of Sulawesi to tracking tigers in Sumatra. We wanted to put visitors right at the heart of the Islands experience, capturing the immersive nature of the attraction itself.

Client: Chester Zoo
Agency: True North

Islands at Chester Zoo TV ad

chesterzooislands.jpg
chesterzooislands2.jpg
chesterzooislands4.jpg
chesterzooislands5.jpg
chesterzooislands6.jpg