A name and brand identity for a retail space for a social enterprise tackling homelessness. The space was set up to build and sell quality store seconds and flat pack furniture. All employees were previously homeless and all profits were used for rehoming projects.
The identity utilised the waste cardboard from the flat pack furniture, not only a cost effective solution, it was also a constant reminder that for most of the people we were trying to help - cardboard may once have been their only home.
Benchmark Awards Best in Show BenchmarkAwards Gold CLIO AwardsBronze D&AD AwardsIn the book Design Week Awards Shortlisted Fresh Awards Silver New York Festivals Bronze Roses Awards Gold x2