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True North Flip Chart

True North believe that conversations about brand should not be left to just marketeers but should be integral to all aspects of an organisation. They wanted a tool to bypass the marketing departments and allow them to start conversations in the boardrooms of potential clients up and down the country.

Using a tool synonymous with boardrooms, True North sent out a flip chart mailer, which through a series of interactive activities helped businesses understand where brand can help them achieve their business goals.

D&AD In book

Client: True North
Agency: True North

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