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Wellcome Collection: Bigger, bolder, braver

Following an 18 month redevelopment project, Wellcome Collection needed a launch campaign to communicate to existing and potential visitors how the Collection has changed.

A bold, eye-catching campaign identity was created to communicate how Wellcome Collection has evolved, growing in size, in spirit and ambition. Sequential posters and digital animations were used to show the Collection’s diverse, eclectic and exciting new offer.

Design Week Awards Shortlisted x 2

Client: Wellcome Collection
Agency: True North

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Bigger Bolder Braver Waterloo animation

Wellcome Collection Decision Tree